Cluster of Cultural Routes (CCR):

Cluster of Cultural Routes is a destination marketing and management organization. The Cluster links many stakeholders, over 50 cultural institutions, tourist organization, civil society organization, SME’s and five universities, in Serbia, Slovenia, Croatia and the USA. The goals of the organization are:
• The production and realization of specific cultural-tourist products, the branding of certain spheres through the project “cultural routes,” and the positioning of cultural routes on the world’s tourism market;
• Sustainable development and promotion of cultural heritage. To encourage an awareness of the necessity of its preservation and its placement on the tourist market in order to promote cultural and economic development of entire regions;
• Interdepartmental and inter-sector connectivity, promoting cooperation and networking in the fields of culture, education, science, tourism, and economics;
• The encouragement of intercultural dialogue and the preservation of cultural diversity; the development of creative industries, and the development of a chain of thematically-connected products and services;
• The organization of activities aimed toward the rehabilitation of depressed regions, and public advocacy that targets habits and approaches regarding the use and preservation of cultural heritage and natural resources;
• The promotion of science, the improvement of education through informal learning;
• The improvement of environmental protection and exploitation of renewable energy sources. The Cluster develops several international cultural routes: Tesla Ways, Dragon Routes, Mining Route – The Balkans: Cradle of Metallurgy. Two of them are a part of the European Route of Industrial Heritage (ERIH), a certified route of the Council of Europe. Therefore, the Cluster operates as a type of a cultural routes service, connecting those interested in cultural routes and thus assisting the development of local businesses by creating branded products within the routes.