"Charmat Method aims to place digital technology at the heart of SMEs strategies and actions to help them drive their business more efficiently through a premium yet affordable approach to digitalization. Charmat Method offers hands-on training and advisory services to VSE/SMEs of any sector to kickstart or accelerate the digitalization of their business. Charmat Method helps VSEs/SMEs create their own digital ecosystem selecting only digital solutions which offer both added value to their customer/employee journeys and a mobile-first approach.For each VSE/SME, digital maturity level is first assessed to select the most adequate digital solutions to start with taking into account business priorities and sector-specific constraints. Charmat Method will help optimize the following through digital transformation : online visibility, business development, day to day operations management, HR management, online reputation,cybersecurity processes…. A personalized roadmap is then co-created to deploy them within the company, and eventually adjust/upgrade the selected solutions. The main goal being to reach digital autonomy within a realistic timeline. Charmat Method also offers Product Management consulting services to start-up companies who facilitate customer/employee journeys through their digital solutions. The main goal being to help them better target the VSE/SME market and find the best product/market fit. "
"During the various Covid lockdowns, Laurence Charmat, founder of Charmat Method, worked for a couple of VSEs/SMEs (restaurant and bakery) as she was reskilling herself to launch her own pastry shop. She witnessed more than ever VSEs/SMEs needing support in their digital transformation. That’s when she decided to launch Charmat Method to share her digital skills with VSEs/SMEs. Logically, she joined the France Num network of digital specialists. France Num can be compared to the Digitour project but for SMEs of any sector in France. It is a government-led initiative to accelerate the digital transformation of VSEs and SMEs (More information https://www.francenum.gouv.fr/). The values of France Num and Digitour are aligned and I would be proud to support Tourism SMEs in their digital transformation. Charmat Method prones an easy, fast, and fun approach to digitalization, prioritizing practice over theoretical to develop new habits. This educational angle aims to capitalize on SMEs’ smartphone usage in their personal life and empower them to also use it in their day-to-day professional activities: same tool, different usage. Most people working in the tourism sector have a client-facing role. Therefore they need easy-to-use digital solutions on the go which put client satisfaction first. Therefore the return on investment of their digital strategy needs to be visible quickly and easily. That’s what I aim to bring to SMEs on digital project management: attractive pricing, speed of execution and easy-to-use solutions! "