Services Description: "Please find below a selection of potential use cases of OMMAX services and products for the travel industry: Conduction of extensive market and competitor analysis (direct and indirect players) and calculation of traffic potential based on the digital market and keyword analysis Predictive analysis and dynamic pricing to increase room occupancy for hotels C-level and operational dashboards via PowerBI or Tableau for strategic and operational reporting In-depth data analysis of digital marketing initiatives and expenses to eliminate toxic customer groups and boost ROI Customer segmentation to establish targeted digital marketing campaigns to optimize digital CACs State-of-the-art booking platforms and landing pages to maximize conversion rates UX / UI optimization of check out process to maximize booking completion Implementation of marketing automation solution and targeted communication to increase customer retention rates and realize upsell potential to boost CLVs Conceptualization of an organizational setup for the long-term to manage and drive core channel-specific topics on an ongoing basis and build cross-functional synergies Support to build the company’s internal digital skillset across functional departments (marketing, sales, product, development, etc.) through workshops and training "