Company Description:
"Our Digital Marketing Agency is focused on creating digital strategies for the tourism sector. We design and plan online promotional campaigns for accommodation facilities, hotel groups, tour operators and DMOs. We handle website development, planning and management of PPC campaigns, social media campaigns (organic and paid), e-mail marketing, data analysis, display, programmatic, PR and content (both creation and distribution). We develop customised data analysis dashboards using BI solutions (like Google Looker and MS PowerBi), integrating web analytics data with other sources (attendance, arrivals, CRM, etc.) to analyse performance, identify issues, optimise investments, and gain insights to evaluate new strategies. We’ve developed a proprietary booking platform capable of managing every type of booking related to the tourism industry & destinations (accommodation, experiences, events, packages, POI, rentals, transfers, booking of beach umbrellas, etc.) currently used by leading Italian DMOs, tour operators and individual tourism facilities. "
Country:
Italy
Services Description:
"We are specialized in online tourism promotion for over 20 years, using platforms such as Google Ads, Microsoft Bing, Criteo, Sojern, Meta, Outbrain, email marketing platforms, etc... Advertising tools are used to achieve the goals set with customers in terms of increasing bookings, average cart value, and customer LTV, while taking care to reduce acquisition costs by optimising investments. Through our Booking platform, we are able to develop 360° promotion and sales projects by monitoring all stages of the funnel, from the first contact with the client to the booking. The ability to develop websites by integrating them with our booking engine allow us to create tailor made projects for any type of accommodation facility and DMO. "