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09.30 – 17.30 
Monday – Saturday (Apr-Oct)
Tuesday – Saturday (Nov-Mar)


Monday – Friday: 9.00 – 17.30

Tickets Sale

Tickets sale ends 30 minutes before closing time.

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Children (up to 7 years old) – free
Students – 2 lv
Outdoor exposition – 2 lv
Indoor, outdoor and temporary exhibits – 6 lv
Family – 10 lv

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Address: Bulgaria, Varna 9000
2 Primorski Boulevard
Tel.: +359 52 731 523

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(conference & exhibition)

12-13 March 2024, Sofia, Bulgaria


The Final event of the DIGITOUR project took place on 12-13 March 2024, in Sofia, Bulgaria, in a physical format.

The objective of the event was to share results and knowledge gained through the entire lifecycle of the project, good practices and lessons learned, as well as to demonstrate the collaborations and projects created.

During the first conference day (12 March, from lunch onwards), all participants heard about new trends from tourism and digital experts, as well as had time to discuss new ideas and partnerships.

Day 2 (13 March) was organised in the frame of Holiday & Spa Expo, where everyone had a chance to:

  • Promote their organisation and brands,
  • Demonstrate new products and services!

DIGITOUR project (101038133)” is funded through the European Innovation Council and SMEs Executive Agency (EISMEA), entrusted by the European Commission, under the COSME Programme COS-TOURINN-2020-3-04.

Agenda Overview
  • The official days of DIGITOUR final event would be 12 & 13 March 2024
  • Arrival dates: 11-12 March 2024
  • Preferred hotel: Metropolitan Hotel Sofia
  • Day 1 (12 March): Venue: Metropolitan Hotel Sofia
    • Steering committee meeting ( only for DIGITOUR consortium partners)
    • Networking lunch open for all attendees
    • Half-day conference programme, engaging beneficiaries, consortium partners, official guests
    • Social evening and networking programme organised for all delegates
  • Day 2 (13 March) will be organised withing Holiday & Spa Expo
    • A networking zone, branded with the project credentials will be organised on the exhibition floor. The zone will be available for the 3 days of the expo
    • DIGITOUR Stage: 
      A dedicated conference spot is available for presentations and pitching
    • Those that can/would like to stay more days, can continue exploring the exhibition and make more meetings there on 14 & 15 March

Note: The official language of the event is English. The time shown in the program is EET.



On Day 1 the event took place in Metropolitan Hotel Sofia, which was also the preferred hotel for accommodation


Metropolitan Hotel Sofia

Ideal for business and leisure travelers, Metropolitan Hotel Sofia, a member of Radisson Individuals, is close to Sofia Airport and nestled between some of the city’s business centers. If you’re headed for a cultural exploration around the capital, it will take you just 15 minutes to reach downtown by car.

Get a good night’s rest in the stylish rooms, each offering a range of thoughtful amenities and complimentary high-speed Wi-Fi throughout the hotel. Head to the 24-hour fitness center to break a sweat, or unwind at the Relax Center with massages, a steam bath, and a sauna. When hunger strikes, you won’t need to go far as the on-site dining venues are ready to introduce you to the local flavors.

Standard room:

The Standard Rooms offer everything you need for a comfortable stay, including a choice of king or twin beds. Enjoy the views of the main boulevard or Vitosha mountain in the distance. The in-room coffee and tea facilities will help you wake up feeling refreshed, and the bathrooms boast a range of thoughtful amenities, including a bathtub and hairdryer.

Special rate for DIGITOUR delegates:

  • 89 Euro/per night, single occupancy, including VAT, city tax and breakfast;
  • 104 Euro/per night double occupancy, including VAT, city tax and breakfast;

Booking: Through the following link.

Metropolitan Standard Room 3
Sofia hall 1


Start the day with a sumptuous breakfast in the cozy Metropolitan Restaurant. Choose from variety of healthy options and delicious food offerings.

Luxurious, elegant, cozy… This is exactly the ambience in our Met Bar. The stylish leather furniture and the gas-fueled fireplace give you a homey feel and tranquility. Add a fresh touch to your day at Met Bar.

Conference Room
12 March 2024  – Metropolitan Hotel Sofia

Sofia hall:

Boasting 194 square meters of space, Sofia Hall can accommodate up to 200 seats in a theater or cocktail layout or 120 people in a classroom or banquet layout. We can provide you with everything from catering to audiovisual equipment and a breakout area.

Complimentary parking and high-speed Wi-Fi are also available.



International tourism fair
13-15 March 2024, Sofia, Bulgaria

DIGITOUR project was partnering with the international tourism fair



The 40th-anniversary edition of the International Tourism Fair HOLIDAY & SPA will be held from 13-15 March 2024

Key points in brief from the 2023 edition: 260 participants, tourism industry representatives from 15 countries, 32 side events, more than 10,000 visitors, which marked more than double the attendance of 2022.
The attendance reflects the vibe of the industry – the high level of engagement and the importance of face-to-face events as tourism is confidently moving towards full recovery.



  • state municipality; regional and local structures responsible for tourism; national boards, associations, chambers, NGOs and other organizations in the field of tourism;
  • tour operators, travel agencies hotel and holiday complexes, places of accommodation, transport service providers, airports, etc. insurance companies.

The 40th-anniversary edition of HOLIDAY&SPA EXPO SOFIA, along with traditional sea and mountain tourism, has the ambition to show different offers in:

  • Balneo, medical, spa and wellness tourism
  • Cultural-historical, archaeological, ethnographic and pilgrimage
  • Eco, rural and adventure tourism
  • Congress and business tourism
  • Hunting, sports, cycling and golf tourism
  • Wine, culinary and gourmet tourism, etc.


  • competitive offerings of products and services in the industry
  • conference part – numerous lectures, discussions, seminars, presentations opportunities for bilateral business meetings
  • knowledge exchange
  • familiarization with new offers
  • presentation of implemented innovative products in the sector analysis of the current tourist market
  • tracking trends and developments in the sector


Hotel Metropolitan Sofia, Bulgaria

Inter Expo Center

Sofia 1784,
7-mi 11-ti kilometar, Boulevard "Tsarigradsko shose" 147

Contact us 

For further details, please do not hesitate to contact us at: